How structural and linguistic devices are used to target specific audiences in printed media texts Essay Example for Free

How structural and lingual devices atomic number 18 employ to target specific references in printed media texts EssayDifferent audiences expect and react to distinguishable ideas, presentational devices, linguistic devices and so on. For example teenagers may expect bright, vibrant colours and exciting design, whereas former(a) people may look for softer, neutral colours and a more formal design. Of course, these are stereotyped views but the designers of the media texts must make them with a stereotypical view of their audience in mind. In this screen I will look at three different media texts aimed at different groups and explain how they try out to solicitation to these audiences. Firstly I will compare the ideas put forward in the three texts. In the Club 18-30 leaflet the focus is mainly on going out and having fun, in clubs, pubs and on beaches. The Superfamily maculation talks or so the activities that a family can participate in, such as pool games, quizzes, te nnis courts, constrict courts and fantasy golf. It also tells the audience about the things done to make a family pass easier, such as baby care, childrens clubs and so on. The forevermore Young brochure focuses on the older generation ands talks about the activities and facilities that they might enjoy, such as tennis, aerobics and golf, cathedrals to visit and conveniences exchangeable laundry services, money exchange, ample bar and sun terraces.Now I will look at the presentational and structural devices in the three texts. In the Club 18-30 text bright, vibrant colours are used such as pink, blue, yellow and red. The title states the target audience straight away making it very obviously catchy to the right people. The pictures used are those of people dancing in a club and having fun as this is what most people going on this holiday want to do. This is not a full scalawag advertisement as there is only a very small amount of information cute about the clubs, bars, beac hes etc. This is all given in a fun, jaunty font with not also much reading needed.The Superfamily brochure is done in red, white and pale yellow. These are soft, welcoming, almost main(a) colours. This emphasises that this is a family advertisement. There are pictures a families by the pool as well as kids compete and having fun. All the borders are wavy and curved making this feel like a safe grade for children and the font is plain.The Forever Young brochure has soft, autumn colours as well as innate blues and greens. Also, the pictures are serene. This is because the average older person wants a calm relaxing holiday. There is a full page layout with plain, simple borders. There are pictures of a cathedral and an empty pool. This helps add to the trace of calm and relaxing on the holiday.I will next look at the language used in each of the pieces. In the Club 18-30 piece the language used is cool and slang with misspelled dustup such as in yer face. This is to target the younger audience. It is humorous still with some facts, such as bars, clubs and beaches to visit. There are some opinions such as home to some of Europes premier DJs. It states what the younger audience may worry about when it says that youll need a fair bit of wedge. It also states that there are many things to do on your doorstep suggesting great ease, an important factor to youth.The Superfamily brochure uses informal yet informative language, like for the sporty among you. It is persuasive and serious, giving the reader a lot of reasons why the holiday is right for them. However in doing this it keeps a very friendly and approachable attitude as it wants to appeal to families. It states the many things that they will do to make family life easier, such as baby care and childrens clubs.Forever Young uses formal language as this is what appeals to a lot of the older generation. It is serious and informative, stating plainly what things there are to do and makes them seem calm for example it has a traditional, relaxed feel about it. This is important as most older people want a relaxing holiday. It is persuasive as it uses opinions about things like prettiest and traditional.Overall I believe it is very important for advertisers to use all means at their giving medication to attract the target audience. They must choose the right presentational devices, the right language and the right call in order to convince the target audience to buy their product.