Cigarrette Advertisements Essay -- essays research papers

Cig bette AdvertisementsAdvertisements are everywhere. After turning on the television, deep down minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at a particular restaurant, spend the night at a distinguished hotel, or visit enjoyable family theme parks. The most prominent form of advertisement, however, are those ads found in magazines. Magazines house numerous ads for every different product imaginable. Advertisements that promote cigarette smoking cover dozens of magazine pages each month. With a variety of brands to choose from, including Marlboro, Kool, Winston, and Newport, advertisers compete with each other to target every age, gender, and career profession to successfully convert smokers to their brand of cigarettes. Before a individual decides on what brand of cigarettes to purchase, he/she must ask and be able to answer one question Which cigarette advertisement most effectively urges wad to buy their brand of cigarettes?The first cigarette ad that is attached is that promoting Winston cigarettes. This ad, taken from Mademoiselle magazine, is predominately targeted towards women. It is a two-page advertisement that reads, &8220I wanted a light, not his tone story. Below the quote there is a round, black &8220No Bull stamp imprinted. On the opposite page there is a black and white impression of a woman smoking her cigarette. She is listening to the man sitting next to her incessantly talking. From the expression on her face the reader is able to assume that she is altogether uninterested in what he has to say. Obviously annoyed, she is thinking to herself that all she wanted was a light. The twice-mentioned &8220No Bull slogan that exists on both pages of the Winston advertisement adds great fury to the fact that Winston cigarettes contain 100 percent tobacco and no additives. Besides the fact that the advertisement is large, it also draws the reader&8217s attention through its color in scheme. A box of Winston cigarettes is colored red and white similarly, the quote is enclosed in a white box surrounded by red on both the top and the bottom, bringing further e... ...rtrayed in this advertisement in no way seemed trashy. She was not looked upon as a sex symbol or other related stereotypes pointed out in Killing Us Softly which have often been used in the past. The model was presented as being a &8220real woman. Although this real woman persona is a stereotype as well the real woman of today can relate to her in a stronger sense. With all the distinct cigarette advertisements which are present in today&8217s society it is common to vary the choice of brands to buy. With respect to the three advertisements looked at, I feel compelled to favor Winston. The Winston cigarette advertisement portrays an image of a much more co nfident and secure woman. Such an attitude is greatly desired and value by women of today. With its creativity, color, scheme, catchy quote, and relatable images the Winston advertisers successfully attract many prospective buyers. After thumbing through magazine after magazine, acknowledging the different aspects of each distinct cigarette ad, I believe that the Winston brand cigarette promotion conveys the most desired image, and is thus, in turn, the most effective advertisement.